Web Design has changed dramatically in the last 10 years. We had the introduction of HTML 5 along with smartphones penetrating the market.
When Steve Jobs unveiled the iPhone in 2008, the web design industry changed. It meant that consumers were now accessing websites from their smartphone. Early adopters of mobile websites benefited while businesses that did not keep up to date were missing out on an opportunity to capture a new way of searching for information.
Having knowledge in web design along with Google Adwords provides a fantastic competitive advantage as you can use the latest web design trends and technologies and marry them together with Adwords to generate online success.
Web Design in Adelaide
There are many web designers based in Adelaide however boutique agencies that focus on web design adelaide and internet marketing are the best businesses to work with.
Where is the industry now?
Well currently the recommended option is building a responsive website from scratch. However, building a website does not stop there. A true marketer will always value the effectiveness of each page such as the home page, their service or product pages and etc and see which format and message works.
Website Design has evolved from “just” having a website to having a website that actually generates a return on investment. If done right, your website can position your business in a position you never thought was possible.
In order to succeed, your website or at least its infrastructure most consider website performance and speed. A slow website will reduce users – after all, our attention span is declining. Another factor is design. Too much emphasis on design leads to clutter and non-functional or complicated website. Not enough design may perceive your business/brand as “non-professional”.
How does Google Adwords works with your website
In the world of internet marketing, your website, brand, message and offer contributes to an enquiry. A great website offers good information and a good call to action proposition. However, your general website is usually geared towards being informative. What happens when you use your general website on Adwords? Well, with experience, it generally means that conversion rates are lower. An overlooked strategy to use on Google Adwords is creating customised landing pages to suit your offer.
It is important that a clear message is needed with an attractive and easy to use page is key to Adwords success. The difference to your website and a landing page is that your website is based on information and your landing page is based on selling you, your business. With experience, conversion rates can dramatically increase.
An expert Adwords manager should be performing adwords management services and they should be looking at the data recorded by Adwords along with other third party analytical offerings such as heatmaps, video recording sessions and etc to evaluate your website’s strengths and weaknesses. Heatmaps and video recording sessions can provide an insight into how people use your website and it can reveal hidden opportunities that Google Analytics do not provide.
Then, by creating landing pages provides your best foot forward to succeed online.
A great Adwords manager is familiar with website design and MUST know a great deal about Adwords. A great Adwords marketer will look at absolutely every angle for your business to succeed.
Great website design and a well-structured Google Adwords campaign can provide unimaginable boosts to your business.